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Global creative agency ATTIK is very proud to announce the launch of a new website presence for the renowned commercial architecture and design firm Perkins+Will. The new site, designed and developed completely in-house at ATTIK, goes live with full functionality today at.
Perkins+Will is a global interdisciplinary design practice that provides architecture, interior design, urban design, branded environments, adaptive reuse and strategic planning services. Currently celebrating its 75th year in business, from humble beginnings, the firm has built its reputation worldwide by prioritizing client relationships, as well as architecture and design excellence.
To clearly present Perkins+Will, and showcase the principle of "ideas + buildings that honor the broader goals of society," ATTIK's director of interactive services Robyn Glennon and her colleagues completely redesigned and rebuilt the renowned firm's website, including a custom content management system (CMS), front-end site code, and the development of unique tools tailored specifically for its business. ATTIK also optimized the site for iPhone, Android and Blackberry smartphones. Anyone accessing the site with these devices will access key content produced especially for mobile users.
"We had very ambitious goals for this project," said Phil Harrison, CEO for Perkins+Will. "We wanted the site to feel simple and intuitive—to be visually beautiful—while also demonstrating the full breadth and complexity of our large and diverse practice—using advanced technology. We feel that ATTIK's team was able meet these goals by integrating superb design with robust technology."
"The target audience for Perkins+Will's website is current and potential clients, but it must appeal credibly to the design/architecture community as well," said Glennon. "Given the firm's extensive body of work and numerous areas of expertise, delivering a large volume of content through a system that simply and proactively answers users' needs was extremely challenging. Another priority was allowing each project to retain its own individuality in a manner that didn't become redundant. We worked collaboratively with the Perkins+Will team throughout the project to achieve success. The new website provokes interest, motivates discovery and connects people."
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